Get Your Product to the Top of Amazon Search Results

If your product isn’t seen, it won’t sell. We use strategic Amazon PPC to get you on page one — and keep you there.

WHY TOP OF SEARCH (TOS) MATTERS

Top of Search means your product appears on the first page of Amazon search results, where the majority of clicks, conversions, and sales happen.

With TOS visibility:

You capture high-intent shoppers first
Sales become predictable and scalable
Your brand earns trust by default

Without TOS visibility:

Traffic is inconsistent
Sales rely heavily on discounts or promotions
Competitors dominate buyer attention

GO BEYOND CLICKS AND GET RESULTS

Top Amazon sellers win with smart PPC. We target high-value shoppers using conversion-focused campaigns, ensuring every ad dollar works harder to grow visibility and sales.

Understanding Amazon PPC

Keyword strategies

Broad Match

Generically targets the keyword, can have other words in search results mixed in, generates the most impressions

Phrase Match

Must contain the phrase, can have other words in search result,

Exact Match

Is exact match, and only targets when precise letter for letter keyword is used. Least amount of impressions, but most controlled and targeted format.

Amazon PPC Basics

Sponsored Products

Increase visibility and drive product sales with Sponsored Product online ads that appear in Amazon search results and product pages.

Brand Campaign (Defensive)

This campaign targets only your branded search terms.

Its purpose is defensive, not growth-focused. We keep spend intentionally low while protecting your brand from competitors bidding on your name and siphoning traffic.

Primary Goal: Brand protection, not incremental sales
Why It Matters: Ensures customers searching for you see you first

Competitor ASIN Targeting

Video ads are one of the fastest-growing and highest-performing ad types on Amazon.

While general ASIN targeting can underperform, we’ve found strong results when targeting carefully selected competitor ASINs where your product offers a clear advantage.

Primary Goal: Steal attention on competitor listings
Why It Works: Puts your product directly in front of ready-to-buy shoppers

Video Ads (Sponsored Brands Video)

This campaign targets specific competitor product detail pages.

They require Brand Registry and professionally produced video content. When done right, they deliver strong engagement and efficient CPCs.

Primary Goal: Visibility, differentiation, and conversions
Best For: Competitive categories and premium products

Auto Campaigns (Keyword Discovery)

Auto campaigns allow Amazon to choose targeting based on shopper behavior.

We use these campaigns strategically for discovery, not scale, and exclude brand terms to avoid wasted spend.

Primary Goal: Identify new keyword opportunities
Why It Matters: Captures opportunities manual campaigns may miss

Competitor Brand Campaign

This campaign targets competitor brand names only.

We use competitor keywords strategically to capture high-intent shoppers who are already in buying mode and introduce them to your product as an alternative.

Primary Goal: Incremental market share
Results: High efficiency, low impressions, strong conversion potential

Defensive ASIN Targeting (Your Own Catalog)

This campaign targets your own ASINs.

Your ads appear on your own product detail pages, blocking competitors while promoting additional products from your catalog.

Primary Goal: Defend listings + increase basket size
Bonus: Higher conversion rates and “splash” sales across your catalog

Sponsored Display Campaigns

Sponsored Display is used for retargeting and audience-based advertising.

We reach shoppers who have previously viewed your products, purchased from you, or interacted with similar categories or ASINs.

Primary Goal: Retargeting and incremental conversions
Bonus: Higher conversion rates and “splash” sales across your catalog

Manual Campaigns (Primary Revenue Driver)

Manual campaigns are the core growth engine of your account.

We build highly segmented ad groups with carefully selected keywords and optimize bids aggressively for profitability and scale.

Primary Goal: Sales and profitable growth
Why It Works: Focused keyword sets consistently outperform overloaded campaigns.

Exploring Amazon PPC

FAQs

Initial data appears within days, with meaningful optimization typically within 30–60 days.

Yes. TOS visibility is a core component of our strategy.

Yes. Properly structured PPC improves ranking velocity and SEO performance.

Absolutely. Our systems scale from small brands to high-volume sellers.

Yes. Spend is continuously redirected toward proven performers.

Yes. PPC is essential for visibility and early ranking momentum.

Yes — as part of a full-funnel PPC strategy.

Amazon rewards efficiency, not guesswork.

Let’s tighten your system.

We break down your listings, ads, and account setup to uncover what’s draining profitability and holding your product back.

Book Your Free Amazon AUdit today