What does the data look like?
Amazon Consulting Agency Case Studies
See how strategy turns stagnation into measurable growth.
Unlock your product’s full potentiaL
The Problem:
The brand was spending aggressively on Amazon ads but saw ACOS climbing month over month. Campaigns were bloated with broad targeting, overlapping keywords, and no clear structure. Sales were growing, but margins were shrinking fast.
Our Approach:
- Rebuilt the advertising account with clean campaign segmentation
- Isolated high-intent search terms into exact match campaigns
- Eliminated wasted spend through search term mining and negatives
- Rebalanced budgets toward proven converting keywords
- Aligned ad strategy with listing relevance improvements
Results:
- 34% reduction in wasted ad spend
- 28% improvement in ACOS
- 41% increase in revenue within 90 days
- Improved keyword ranking stability
Key Takeaway: Profitability came from structure, not more spend.
CASE STUDY 02
Turning a Stagnant Listing Into a Scalable Asset
The Problem:
Despite consistent traffic, the listing was underperforming. Conversion rates lagged behind category averages, forcing the brand to over-rely on ads to maintain sales velocity.
Our Approach:
- Rebuilt titles and bullet points for search intent and clarity
- Optimized backend keywords to reduce indexing gaps
- Improved image strategy to communicate value faster
- Restructured ads to align with updated listing relevance
Results:
- 22% increase in conversion rate
- 19% reduction in cost per acquisition
- Higher organic ranking for primary keywords
- More efficient ad performance without increasing budget
Key Takeaway: Better conversion lowers advertising dependency.
The Problem:
The seller experienced fluctuating sales, suppressed listings, and frequent backend issues. Advertising performance was unpredictable and inventory planning was reactive.
Our Approach:
- Conducted a full account health audit
- Resolved listing suppressions and compliance issues
- Implemented inventory and forecasting guidelines
- Built a disciplined ad structure focused on consistency
- Established ongoing performance monitoring and reporting
Results:
- Stabilized monthly revenue within 60 days
- 30% improvement in ad efficiency
- Reduced listing downtime and backend issues
- Created a scalable foundation for new product launches
Key Takeaway: Account health is the foundation of growth.
CASE STUDY 04
Launching a New Product With Controlled Risk
The Problem:
The brand wanted traction without burning cash. Previous launches relied on heavy spend with poor long-term ranking retention.
Our Approach:
- Built a launch strategy focused on keyword sequencing
- Prioritized high-intent terms before expansion
- Controlled bids and budgets during ranking acquisition
- Monitored early conversion signals to guide scaling
Results:
- Product indexed and ranked within the first 30 days
- Maintained competitive ACOS during launch phase
- Reduced launch spend compared to prior products
- Faster transition to organic sales support
Key Takeaway: Smart launches prioritize signal quality over volume.
CASE STUDY 05
Scaling a Niche Board Game With Precision Marketing
The Problem:
The game appealed to a clearly defined niche, but broad board game advertising drove unqualified traffic and poor conversion. Competing against large publishers made mass-market keywords inefficient and unsustainable.
Our Approach:
- Identified high-intent niche keywords tied to theme, mechanics, and player type
- Built tightly structured exact and phrase match campaigns
- Aligned listing copy with genre-specific language used by the target audience
- Eliminated broad targeting that diluted relevance and wasted spend
- Scaled only after conversion rate and ranking stability were established
Results:
- Achieved consistent sales without relying on broad keywords
- Maintained efficient ACOS in a competitive category
- Improved organic ranking for niche search terms
- Established a repeatable framework for future game launches
Key Takeaway: Niche products scale through relevance, not reach.
CASE STUDY 06
Market Validation and Honest Performance Assessment
The Problem:
The brand believed in the product, but early signals showed inconsistent traction. Rather than overspending to force performance, the key question became whether the market itself allowed for sustainable growth given competition, pricing pressure, and customer expectations.
Our Approach:
- Conducted controlled advertising tests to measure true demand
- Evaluated keyword competitiveness, pricing elasticity, and conversion benchmarks
- Analyzed early performance signals without inflating spend
- Benchmarked results against category norms and realistic margin targets
- Provided transparent, data-backed feedback on market conditions
Results:
- Avoided unnecessary ad spend in an oversaturated category
- Delivered a clear go or no-go recommendation
- Preserved capital for stronger product opportunities
- Gave the brand confidence to pivot or reposition strategically
Key Takeaway: Not every product fails. Some markets are simply unforgiving. Honest data saves time, money, and momentum.
Wondering Why Your Sales Haven’t Taken Off?
Let’s Work Together
We analyze your listings, ads, and account structure to expose the exact breakdowns hurting growth and profitability.